Making Your Commercial Website Work With Effective Web Design

The first thing about web design is to know the purpose of the website. This will then define the target audience of the website. Furthermore, this will dictate the appropriate look and overall web design.

Web Design: Connecting with Potential Customers

Commercial websites need to connect with potential customers. Websites are there to tell them about the products. So that’s what they should see in the website. They would be interested about what these products can do for them. Customers would want to know how they can buy the products. If they have questions they’d want to know how to contact you. And eventually they would be interested about the cost too.

In short, what a commercial website needs is a whole system. It’s like having a good store. You don’t only need a good display. You also need helpful salesladies and cashiers to complete the transaction.

To facilitate a good shopping experience, easy navigation is imperative. Relevant information about the company and its products should be easy to locate. A visitor should also be able to tell where he has yet to go to. For example, you have a repeat customer. He should be able to tell which products are new.

Links should be visible and clear. Titles for each link should tell what is contained there. The uncluttered look also always works for businesses. This gives the customers an easier way to take everything in. And it’s easier for them to choose where to go next.

The Other Side of Web Design

Web design also involves designing the under workings of the site. For instance, making sure that each page loads faster is essential. Customers value fast service. So, the site should open instantaneously if possible.

This does not mean that graphics and images are prohibited. It’s just a matter of providing the right file size.

Another part of web design deals with search engine optimization. Your potential customers should be directed to your site. It must therefore have high page rankings. One essential thing for that is proper HTML coding.

Content management may be related to web design as well. After all, visitors go to the website for the content. Relevant content should be provided to help the site get indexed. Updates should be done regularly to improve rankings. This also helps make customers come back to the site.

So essentially, the interface and the backend job of the web designer should correlate. Good web designers should also be conscious of the business aspect of it. Businesses want to build a business. So at the end of the day, it should be what the website should deliver.

SEO understands that getting sales is the main objective of every business. While SEO works to provide the best website design and development services, it works to provide the best Internet marketing as well. We focus on the needs of each of our clients. And in the end, we always bring in the desired outcome.

Clothes for the 18 Inch Doll

If you want to make sure that you keep the clothes for the 18 inch doll that you own in good condition then they will need to be cared for properly.

This includes you regularly washing the items to ensure that the material is kept in the best condition possible. Plus avoid keeping the dolls in direct sunlight and also in a room where the temperature fluctuates too much.

So how do you wash such items of clothing? Below we take you through the steps you need to take to clean the clothes for the 18 inch doll that creators of them have developed.

Step 1 – You need to get together the materials that are required to wash the clothes in. The items you need are some vinegar, soap snowflakes, cold water, cotton buds, a sleeveless board and some white clean towels. Plus you also need some jars into which the mixture of water soap and vinegar can be placed.

Step 2 – Before you fully immerse any items of clothes for your 18 inch doll into the cleaning solution it is important that you carry out a color test first. To do this you simply dip one of the cotton buds into the cleaning solution and then apply the mixture on to the inner seam of the dolls clothes. If you find that the material reacts adversely to the cleaning solution, then do not wash the item in it. Instead it may be much more advisable to use a foam spray cleaner instead.

Step 3 – The next thing to do when it comes to cleaning clothes for the 18 inch doll that you own is to remove any beads, snaps or hooks from the material. This will ensure that they will not be harmed by the mixture used to clean the clothes in and which they need to be soaked in for about an hour. After the items have been soaked then of course rinse the items thoroughly with distilled cold water to remove all cleaning residue from them.

Construction Logo – Are Low Costing Logos Too Good To Be True?

There are quite a few design firms on the internet which are claiming that they can design a professional looking construction logo for $ 200 or less. For many people, this would sound like a scam. Most are used to paying at least 5 times that amount to have a logo custom designed for them by a professional.

Is this claim for real or is this just a scam by designers who provide substandard designs to unsuspecting customers for a quick buck?

The Real Deal

The truth is there are professional designers who provide excellent designs for very low prices. However, there are those who unfortunately provide substandard designs for the same price. So the trick is to find those who are the real deal. We will touch on that later in the article.

How Can They Provide Design At Such Low Prices?

As the old saying goes 'Time Is Money'. What these designers have done is simply make the whole process – from start to end – much shorter. What they have done is save time on research and information gathering. There are no one hour phone calls to the clients to find out in-depth information about the company. And unlike design packages which cost $ 5000, those which cost $ 200 or less do not come with a logo manual once the project is completed.

Why Did They Do This?

It is a fundamental matter of demand and supply. Because of the growth of ecommerce, the market for quality logos minus a branding campaign grows along with it. Merchants of online stores wanted well designed and unique logos for their store at an affordable price.

Will The Design Quality Suffer?

The designs that these designers provide are of good quality. The designers may not have research the company in extreme detail before progressing with the design but any information provided is used to good effect. Designs are clean, in some cases very detail and look professional.

What Are The Signs Of Good Design Firms?

The more reputable design firms, more often than not, offer unlimited revisions. This is to ensure customers get what they want. However, in the event that they do not, many firms offer no-strings-attached money back guarantees. Money back guarantees are like a safety net so ensure that you pick a design firm which clearly states this in their design package.

What You Should Expect?

Do not be surprised to view your first concepts in less than 3 business days. Most these designers have been in the business for at least a decade and understand different industry design requirement. and can therefore conjure a viable design within that time mentioned. Expect to view at least 2 original concepts. When the project is completed, ensure you also get your logo in a vector format which will enable you to use your logo for printing purposes as well.

A Brand New Recipe For Branding

In a recent article, I told the story of when I was a young whippersnapper, attaining classes at what was then and still is called "one of the more famous hotel schools in North America", the marketing professor gave us an interesting, but quite challenging assignment.

We were to find a hospitality business that marketed itself by using the participation of the owner as part of the "distinctiveness" of the business. At the time, this seemed like a most difficult assignment, because in those days, it seemed that not too many people really stood out in this field. At least that what it seemed like to me in my youth. Or maybe it was just that they did not want to either make a fool of themselves. There seemed little need to drive the world to their door. I chose a very different restaurant enclosed within an old 19th century Mansion in this very cosmopolitan city. It was called Julie's Mansion and was owned and operated by a very eccentric, but wonderful showman who knew that he had to differentiate his restaurant from all the rest. He knew that the best way to do that – after the assumption of great food, entertainment and service – was to turn himself into the "brand."

My job, as a young hospitality student, was to watch him carefully and learn as much as I could. One Saturday night I showed up and Julie was trying to 'insert' himself into the home team's pro hockey uniform. It was immediately obvious that Julie had never played hockey. To see a middle-aged man struggling to get into and then have to have me extricate him from the jersey, equipment, elbow pads et al, was hilarious for a young guy like me, who had been on skates and playing the game since age four. He certainly was not afraid to make a fool of himself. When I showed up that night, he had less than no idea what piece of equipment went where, and was struggling with the shin guards. He had got himself all tangled up with what he thought were hip guards, when in fact they were shoulder pads, worn over the shoulders. It was indeed the first time I had ever seen a 'player' wearing shoulder pads, stretched around his butt.

I helped him get 'dressed'. Next came the taping of the hockey stick. This was really hilarious, watching this fellow trying to figure out the right way to tape a hockey stick without making a mess of it and looking foolish to his customers. He had a special plan for that stick.

I taped his stick and now he was ready. He had on his uniform, equipment and helmet, borrowed from one of the local NHL players who were a frequent guest at the mansion. Now, he actually looked like a real NHL hockey player … in black and white running shoes, sans skates!

Then Julie 'flew through' the different alcoves and floors of the restaurant with a big ball of foodservice aluminum foil as his 'puck'. He stick-handled in and out and between tables, took shots with the aluminum ball off the walls, cross-checked his own waiters trying to serve tables, all the while yelling cheers and the phrase made famous' round the world, by Foster Hewitt : "he shoots …. he scores!" All this, at the top of his lungs. Then he had planned for a horn to sound loudly indicating that the 'period of play' in his imaginary 'game' was over. It was now time to go to the dressing room. In a flash, just like an on-stage magician, he quickly disappeared into thin air, hidden in his office.

My face was covered in tears. I could not stop laughing! The restaurant was in an uproar. Guests were laughing so hard … one guy literally fell off his chair. The waiters were laughing, the guests were laughing, I was laughing and all the while Julie was having a ball too. Here was a restaurateur who made his work fun.

I had not met one of these types before. I really liked and respected this fellow. But I figured then, and still today, that anyone who had that much fun … and made that much money … must know something the others did not. And he did. He became his own brand. 'Distinctive. 'Differentiated. 'There is attractive to people who are sick of seeing the same old, same old every day. People are attracted to differences not similarities. Take a look at what you can do with yours. It's right under your own nose.

© Copyright, Roy W. MacNaughton, 2006